Asphalte is a 100% online clothing brand for guys (and soon girls !). The company is at the crossroads of two cool worlds: Fashion on the one hand, since they make clothes and try to make the best ones on the market, and the start-up world, since they think, live and organize themselves like a start-up that goes fast and does things differently.
The starting point for each product is a questionnaire that Asphalte sends to their community. Asphalte asks for their ideas and feedback to create the most durable products possible. Their goal is for each garment to last for generations. Their style is masculine classic. They are very inspired by what they find in second-hand clothes and old fashion books.
They are particularly inspired by the Anglo-Saxon style: raw & strong.
Asphalte & Fairly Made®
Asphalte has taken the lead on textile industry issues by asking Fairly Made® to assess the environmental and social impact of its entire collection. This is both a transparency approach towards their customers and a way to find areas of improvement for their future productions.
Fairly Made® provides Asphalte with an assessment of all its suppliers and all of its products components so they are fully aware of their impact on the world ! With 70 products analyzed today, we have built an efficient data gathering system with Asphalte's suppliers, which feeds our studies and their platform.
“We were surprised to discover that our small conventional cotton pockets had a big impact on an otherwise organic cotton product, so we changed them ! ”
Constance Chassany, Head of production
What has Fairly Made® bring to Asphalte?
“Fairly made® provides me with a 360° view on our suppliers and products, which allows me to take the best decisions and share each product story with our customers.”