Take a behind-the-scenes look at the collaboration between Fairly Made®️ and Balzac! In this exclusive video, Chrysoline de Gastines, co-founder of Balzac, and Laure Betsch, co-founder of Fairly Made®️, take you behind the scenes to reveal the key issues behind this ambitious partnership for greater transparency in fashion.
Transparency as a core value
Our long-standing partner Balzac works with our experts to improve the traceability of its collections and manage its supplier base. As consumers are increasingly looking for transparency, wanting to know where their clothes come from and what is their impact, this partnership gives the brand the means to communicate its efforts in a more precise way.
A partnership driven by a common ambition and a shared vision: Balzac and Fairly Made®️ join forces for a world where fashion rhymes with environmental and social responsibility. Thanks to our team's support and expertise in textile traceability and impact measurement, Balzac can more accurately measure its social and environmental impact and take concrete steps to improve it.
Balzac has already taken an important step by tracing its entire "Eternels" product collection, thus guaranteeing total transparency. In addition, the brand has also traced 30% of its seasonal collection for Spring/Summer 2023.
But the brand's traceability goals are even more ambitious:
- 100% for its ready-to-wear collections by 2026
- 100% for leather goods by 2028
- 100% for footwear by 2029
A challenge that Balzac meets with determination, and that relies on the work that Fairly Made®️ carries out hand in hand with suppliers.
Explore the Balzac traceability experience online and in-store, by scanning QR codes or using widgets developed by Fairly Made®️. With a simple click, delve into the history of each garment, discovering the materials used and their provenance.
A unique opportunity for Balzac to share in an even more transparent way its values and vision of fashion, but also a powerful means of nurturing customer trust and loyalty!
"Fairly Made® are the pioneers in the matter (of traceability), and at Balzac Paris, we want to align ourselves with partners who share the same values and aspirations."
— Chrysoline de Gastines, co-founder of Balzac