Transparency and delicacy: the responsible revolution of lingerie

Challenges

‍Since its creation, Ysé has upheld a unique vision of lingerie: elegant, authentic, and as respectful as possible towards women and the planet. Committed to responsible production, the brand wanted to go further in product traceability and client education. It was seeking a partner able to structure its impact data, enrich the customer experience with greater transparency, and ensure compliance with regulatory obligations such as the French AGEC law.‍

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Solution

1. A comprehensive and clear value chain mapping
   With Fairly Made, Ysé was able to map its entire production chain, from fiber to finished product. This enhanced transparency is now visible on every product page on its website.
2. Regulatory disclosure anticipated
   Well ahead of the AGEC law rollout, Ysé structured its data to guarantee consistent and compliant product sheets. The brand is also preparing for the display of France’s Environmental Cost, which comes into effect on October 1st. Showcasing its commitment to anticipating new practices while offering more transparency to its customers.
3. Better understanding of product impact
   The integration of Life Cycle Assessment (LCA) enables Ysé to identify levers for impact reduction.
   
   

• Nearly 70% of identified suppliers are based in Southern Europe (Italy, Turkey, Portugal, France, Spain)
• 100% of production countries identified
• 3,658 showcase views on the website in the last 6 months (Body MC Gouttes d’eau)
• 1,152 products traced since the start of the collaboration
• 237 products analyzed in the SS25 collection
• x3 increase in identified suppliers (93 vs. 274)

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Benefits‍

Thanks to Fairly Made, Ysé can now transparently display the complete journey of its products. A token of trust for customers and tangible proof of its commitments. Access to consolidated impact indicators empowers Ysé to make informed decisions in product development. The brand can now track the evolution of its impact collection after collection and identify areas for improvement.

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💬 “Thanks to Fairly Made, we have structured our approach rigorously, with real clarity on our data.” — Célya Cirak, CSR Manager, Ysé

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This collaboration with Fairly Made is part of a continuous improvement strategy, essential to support the brand’s recent B Corp certification. Today, Ysé relies on robust impact data (notably from LCAs) to track and demonstrate its progress. The brand is reaching a new milestone by refining its analyses even further, now integrating lingerie-specific components such as straps and elastics, for more representative results and better-informed decisions. Ysé is also preparing to implement the French Environmental Cost display, set to begin in October, continuing its commitment to transparency and anticipation.

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