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• Case study


Renewing commitment to responsibility through traceability
Lara Mead - Co-founder & CCO
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Founded in 2015 by husband-and-wife duo Lara and Ben Mead, the London-based brand crafts timeless clothing for the modern woman. Guided by their commitment to responsibility and the ongoing pursuit of quality, Varley embarked on their sustainability journey with Fairly Made®️ in February 2024.


The partnership between Fairly Made®️ and Varley signaled an important leap forward for the brand’s commitment to responsibility and transparency. On a mission to reinforce its dedication to responsible practices throughout its supply chain, Varley sought to improve the traceability of their products. With the principal objective of raising the standards for its customers and the environment, ensuring transparency was vital.


With the aid of Fairly Made®️’s team of experts, the brand was able to map its entire supply chain, assess, and score its product’s social and environmental impact. Starting with the Spring ‘24 collection, Varley’s clients can now access the results through QR codes or via product showcases on their website.


This collaboration allows Varley to strengthen its relationship with its customers by providing full transparency on the impact of each product. Varley was able to reach the ambitious objective of improving their traceability through an enhanced view of their suppliers. Thanks to the Fairly Made®️ analysis, Varley now boasts 5.5x better supplier visibility on their entire supply chain. What’s more, the brand can now harness the data collected to foster more sustainable practices and better prepare for future regulations.

"At Varley, we're always striving to do better. Responsibility is as fundamental to us as the fit of a garment. Teaming up with Fairly Made® allows us to track, measure, and improve the social and environmental impact of our products, guiding us toward a more responsible future."

- Lara Mead - Co-founder & CCO

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