Supply Chain Intelligence Module: From Visibility to Insight

In recent years, traceability has become a cornerstone for fashion brands committed to greater transparency. But collecting data is only the first step. As environmental regulations evolve and stakeholder expectations increase, brands are seeking to move from visibility to strategic insight, using data not just to observe, but to act.

To support this shift, we are introducing our new Supply Chain Intelligence module. Designed for brands that already trace their supply chains, this feature helps go one step further: transforming collected data into enriched, structured, and actionable insights. The goal is simple: to enable informed decisions and build responsible, data-driven supply chain strategies.

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Moving Beyond Traceability

Many fashion companies have already made significant progress in mapping their value chains and gathering data across multiple tiers. But once this information is available, how can it be used to reduce risk, compare suppliers, and monitor improvements over time?

47% point to data availability and a lack of skills to manage and utilize the data as key issues according to PwC.

With the upcoming European Sustainability Reporting Standards (ESRS), the Eco-design for Sustainable Products Regulation (ESPR), and national-level requirements like France’s AGEC law, brands will soon be expected to provide not only visibility into their supply chains, but also evidence of performance and due diligence. In this context, leveraging traceability data to inform strategy is becoming essential.

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What the Supply Chain Intelligence Module Offers

The Supply Chain Intelligence module is an extension of Fairly Made’s existing platform, designed to help brands better understand and evaluate their supply chain data. It supports teams across sustainability, sourcing, and compliance functions by offering:

• Certification Coverage Mapping to measure progress and ensure your supply chain reflects your values
• Supplier & Country Risk Identification to spot deforestation or forced labor risks using verified data from trusted sources like Forest Trends, Canopy, and Earthsight
• Raw Material & Origin Tracking to see where your materials come from and how much is sourced from each location
• Preferred Fiber Use monitoring to check the share of preferred fibers and track progress toward your sustainability targets, with results extractable in just a few clicks

All insights are backed by trusted expert sources such as independent organizations and key regulatory frameworks including EUDR, UFLPA, and WRO.

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Empowering Responsible Teams

Fairly Made’s mission has always been to support fashion brands through clear, accurate, and operational data. The Supply Chain Intelligence module stays true to this vision by equipping CSR, product, and supply chain teams with a flexible, intuitive platform to:

• Detect and anticipate exposure areas
• Improve internal collaboration and decision-making
• Advance traceability efforts with confidence
• Communicate progress and commitments with clarity

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